30/11/2020
10 Elements That Help Create a Fantastic Guest Post

10 Elements That Help Create a Fantastic Guest Post

In this article, I want to take you through ten elements that make a fantastic guest post for here, on iGuestPost and for any websites that you guest post for, actually.

The ten elements to ensure you write and publish a fantastic guest post, are;

  1. Proper Title Capitalisation
  2. Shortened URL slug
  3. Succinct paragraphs
  4. Proper Subtitles
  5. Good Readability and SEO scores
  6. Suitable category
  7. Good focus keyphrase
  8. A well written meta description
  9. Featured image
  10. Share your own work!

As you can see from the above list, these are a combination of both SEO research and good writing. So, without any further ado, let’s go through each point.

Ten elements that help create a fantastic guest post

Each of the elements appears in one of the following images, with a purple number corresponding to that element. These images are a typical WordPress editor screen. Yours may look slightly different, however.

10 Elements That Help Create a Fantastic Guest Post
Elements 1-6 That Help Create a Fantastic Guest Post

 

Element 1: Proper Title Capitalisation

An article title typically is capitalised, with stop words in lower case. A great way to ensure you do this correctly, and fast, is to use the free and fast Capitalize My Title tool.

Element 2: Shortened URL slug

Your article title is typically much longer than you would like the URL to be. Don’t be afraid to shorten the URL slug to something more suitable, including the keywords of course.

Element 3: Succinct paragraphs

A fantastic guest post has paragraphs that are no longer than 2-3 sentences in length. Each sentence shouldn’t be any longer than around 18-20 words, tops. This makes the article easier to read for the user, who can ‘scan’ the text quickly.

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Element 4: Proper Subtitles

Dn’t just click bold or worse, underline. Always write sub headings in Heading 2, Heading 3 or Heading 4 style, depending on how nested they are. This ensures it works nicely with screen readers, mobile devices and is great for SEO.

Element 5: Good Readability and SEO scores

These scores come from the Yoast plugin, which can be seen at the bottom of the editor window. Each element, readability and SEO, has a variety of things that contribute to the score. The Yoast window will give you hints on what to fix. This then updates automatically as you improve the article.

Element 6: Suitable category

Don’t leave your guest post in Uncategorized or just News. If there is a suitable category, choose it!

Great guest post elements
Great guest post elements

 

Element 7: Good focus keyphrase

It is important to always optimise each guest post for a phrase that people search for. This keyphrase should appear in the title, the URL and a number of times in the actual article itself. This will improve the chances of the guest post ranking well on Google.

Element 8: A well written meta description

A well written meta description means that search engine users may be attracted by what you have written, and visit the article.

Element 9: Featured image

A suitable sized featured image is very important. On this site, we want to see images around 1,000 pixels wide x 667 pixels high. Use a site like Pexels, which allows you to download an image already resized to your needs.

Element 10 of a fantastic guest post
Element 10 of a fantastic guest post

Element 10: Share your own work!

It is always very well received by the publisher or website, if you share the article you have just written with your own audience. Make sure to add suitable hashtags and write an introduction as well.

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Summary

Well there you have it – the ten main elements to consider, to write yourself a fantastic guest post. Those 10 elements again, are;

  1. Proper Title Capitalisation
  2. Shortened URL slug
  3. Succinct paragraphs
  4. Proper Subtitles
  5. Good Readability and SEO scores
  6. Suitable category
  7. Good focus keyphrase
  8. A well written meta description
  9. Featured image
  10. Share your own work!

All the best with your next guest post; may it be well received and attract lots of traffic and great SEO juice! Good luck!

Lauren Clarke

Lauren is an experienced freelance writer, content manager, word wrangler and fine wine aficionado.

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