As technology advances, companies and organizations have moved a large portion of their operations and sales online. Due to the COVID-19 epidemic, physical businesses and institutions are gradually closing their doors and turning to online choices to develop their company in the digital realm. An eCommerce product photography solution has become the standard, and this digital platform’s rise is unstoppable.
Social media marketing continues to be a platform for promoting businesses, as well as the products and services they provide. As a result, it’s critical to remember that digital marketing is the new normal and that online firms have infinite potential.
Because the younger generation has grown up with the internet and the online apps that come with it, it has become much easier for them to expand their businesses. However, for those who are unfamiliar with eCommerce photography Singapore services and how to utilize them for business, it would be beneficial to familiarize themselves with the required advice and tools for their business to develop and sales to increase.
Product marketing and photoshoots
What is the relationship between photoshoots and the advertising of a film? Along with the written word, photography is the most commonly used language in the digital realm. However, the most fascinating aspect is that images convey a message hundreds of times faster than words.
When a client wants to buy a dress, for example, she will search for a visual representation of how the garment appears, its color, and how it would look on her rather than a textual description of the clothing (which will take a long time to absorb). That is exactly what photography does.
Photos paint a thousand words more than a textual description of the goods, especially if the products or services are being sold or advertised online. As a result, having beautiful photographs is essential for advertising your business and building a strong online presence.
For a brand to advertise itself online, a photoshoot is required. As a result, knowing what to prepare before participating in a corporate photoshoot is crucial.
Before the eCommerce product photography, there are a few things you need to do to prepare
Here are seven things to consider when hiring eCommerce photography services:
#1 Determining the brand image or appearance you wish to project
Before selecting a photographer to provide eCommerce product photography services, think about the image or aesthetic you want to convey. If they’re a chocolate company, for example, they’ll need to think about their brand’s concept and the flavors they want to promote. How they want to position themselves on social media and their website.
#2 Find a photographer or agency that is a good fit for your brand’s goals
It is vital to search for eCommerce product photography services or agencies that will best match the demands of the company. Before employing someone, it’s a good idea to look at their portfolios or samples of their work. If you’re a food business, for example, and they have expertise with food photography, go for a photographer or agency that has done food photography previously and fits your brand’s style and feel.
#3 Locating and preparing to shoot the items or services
Before you start any eCommerce product photography, you should decide which items or services you want to highlight on your website and social media sites, as well as if you want to sell all of them or just a few. Keep in mind that photographers and agencies may charge per layout, thus the cost of photography grows as your product or service base grows.
#4 Establishing a separate budget for your photographic requirements
When it comes to your business, budget is everything. Make sure you set aside a budget for your eCommerce photography Singapore services that is fair without sacrificing the key features you want to showcase on your website and social media sites.
#5 Set a schedule for when you’ll post photographs from the session on your social media accounts
When you need to come up with a clear timetable for when to distribute your visual material online, a timeline or Gantt chart might help. When it comes to releasing your collaterals online, you’ll need a social media strategy. According to research, the optimum time to post information on social media platforms like Facebook and Instagram is around 2 p.m. or 8 p.m.
#6 Conduct necessary brand research inside your business
It’s usually a good idea to do some research, especially when it comes to what your rivals are up to. It might act as a guide for the style and feel you want to achieve for your photoshoot. This is allowing you to make the necessary adjustments when it’s time to publish.
#7 Items you’d like to discuss with the photographer or agency you will collaborate with
It’s crucial to communicate with the photographer or agency you’ve picked. Setting up a meeting with them before the session is essential. So that they can prepare the ideas and equipment necessary. This is to represent the style or feel you desire for your photography.
Take advantage of eCommerce photography services right now
Looking for an eCommerce photography Singapore firm to help you with your next eCommerce product photoshoot? Go for Digital Solutions, a Singapore-based digital firm that seeks to provide high-quality, cost-effective content tailored to its clients’ needs. To mention a few of their services, they provide social media management and search engine optimization. You can reach out to them at any moment. Also, have a look at their website.