A considerable effort in SEO optimization seems to focus on the painful chore of obtaining backlinks. However, most guest post authors can only get one or two client links for every post they submit. These three simple steps allow content authors to get an additional backlink for free on each published post. We give you the secret.
Google Is Trying To Take Search To A New Level
It’s no secret that the primary purpose that many content authors have for writing guest posts is to eke out a backlink or two directed at their main website. I pointed out that this often results in much of the guest posting is a bunch of crap. The emergence of AI writing tools has propelled garbage content to a new level.
The recent Helpful Content Algorithm update Google did in September should weed out the worst offenders. We have circled back on many of the older guest posts, redrafted many, and resubmitted them for indexing. It seems to have improved our overall ranking. But it’s a monumental chore.
During our review, we found that many of our contributing authors neglect a fundamental element in each post. It is a huge opportunity wasted.
Too Many Writers Forget The Author’s Bio
The author biography section seems to be the most neglected and poorly focused area on every post. Many contributors only have their user name, then an ample white space where a few sentences should be for their personal bio. What a waste.
Steps to Get A Backlink For Free on Every Post You Publish
With a bit of forethought, contributing authors can have a considerable amount of backlinks to a select URL or their homepage on each post. You can get hundreds of backlinks with three simple steps without much effort. Here is the best practice to consider.
#1 Get a User Account on Worpress.com
WordPress is the #1 CMS in the world. A WordPress.com account is the passport that grants you access to WordPress.com and other Automattic services. Even if you don’t use WordPress.com to establish your website, you may use the Jetpack plugin and a WordPress.com account to activate their services on your self-hosted WordPress site, which is highly useful if you manage many WP sites.
Having an account also means that you can log in to various contributor sites that you belong to with one set of User Name and Email credentials. It appears on comments you make to other WordPress sites too. How convenient is that!
#2 Get a User Account on Gravatar
Using the same email that you have for WorpPress.com, get an account on Gravatar. What exactly is a Gravatar? Gravatar is an acronym that stands for Globally Recognized Avatar. This web service allows users to post an online avatar (picture) and link it to their email account.
This gives you the ability to have the same picture for each of your contributor accounts.
#3 Write A Bio With Your Homepage Link In Every Account You Write For
The final step is to write a three-sentence bio. It should tell what you are famous for. Offer a link to your site or contact info and any other tidbit of information you want readers to know. For example:
Note that her <a href> backlink to Thumbwind Publications will now appear on every post she publishes. This additional backlink for free is often not an issue for sites accepting guest posts, as a fully completed author bio has a professional look.
Final Thoughts on How To Get An Additional Backlink For Free
Spending a few minutes configuring a setup for a Author Bio will benefit a digital marketer with a branded look and feel across your posts and comments you make on another website. It is not uncommon to have your bio contribute to hundreds of backlinks on every site you contribute to.