Given the extent to which content is driving digital marketing, branded blogging is a must. Especially with businesses looking to build an audience, business blogging has to be a consistent practice. Not only does one have to produce quality content, one has to do it consistently and keep getting better at it. That’s a tall order.
Here are five great methods to help make your business blog stand out
We all agree that blogging is a great content marketing strategy. There are many aspects to a successful blog. Let’s look at a few things beyond SEO, grammar, and consistency of posting and sharing on social to find out how one can keep a quality blog going.
#1 Develop An audience For Your Business Blogging
More important than knowing your audience knows where this audience is found. Internet marketing delivers its messages via several devices. Will your target audience consume your content via a mobile device or on a desktop? Your content needs to be shaped accordingly, so your business blog stands out from the crowd.
The requirement of content to be read on mobile devices is slightly different due to the smaller screen sizes and also because it would likely be consumed on the go.
You want to use words that are easy to comprehend, structure your posts to aid readability on phones, introduce several breaks, and make sure to use subheadings or bullet points so that readers can glance down the post and determine if it’s something they would want to read. Infographics and podcasts are a good idea, too.
#2 Collect the right tools for the job
As content creators, we consistently battle the challenge of producing great ideas daily. It’s tough work, but thankfully there are a number of tools out there that can help us generate ideas and help make our business blog stand out from the crowd.
Buzzsumo is a great place to start. They have a free version that tells you about your niche’s most loved/shared topics. You see the number of shares trending topics receive on each of the most popular platforms. You can find key influencers, set up alerts, and track mentions.
#3 Master Social Media – Or Just Show Up
A lot is being written about everything. To avoid sounding repetitive, you might want first to conduct a fast search on the topics you are writing about. The best place to do so would be social media, where you would eventually promote your own content.
With the help of hashtags, search within Twitter, Facebook, Instagram, or LinkedIn. This will tell you what’s trending and give ideas to produce a unique twist on the topic. Quora is another platform that content creators absolutely must refer to during research. After all, the usefulness/relevance of topics is what will bring the target audience to you.
#4 Write Evergreen Posts – Update Them Regularly
Every few months, you want to write about a topic in depth. Do a special when you cannot do it through blog posts because of length constraints. Like a series, whitepapers, guides, or even e-books. Evergreen content is deemed that way because the topics it covers remain relevant for a long time and also because the content is exhaustive.
This content will rank you as an authority in your niche and continue to bring more significant organic traffic because there will always be people seeking this information as they discover (and try to understand) the online medium.
#5 Be an expert in your field – And Tell People About It
Shallow blog posts are a dime a dozen; you want your business blog to stand out. There’s so much out there that barely skims the surface, but that is not because content creators are lazy. It’s because there is only so much one can cover in 1,000-odd words.
It’s helpful then to choose from a list of blog topics and write extensively about them. Of course, not all in one post, but spread it out over weeks or months. That kind of insight is rare, builds up gradually for the readers, and should win you, new followers. It’s beneficial for your online profile to be known as an authority on something; expertise only comes when you immerse yourself in a topic.
If you have a team of content writers working for you, you could assign each of them a beat, the way it works at newspapers. That doesn’t mean they aren’t allowed to write on anything else; only that the more they engage with a subject, the better their understanding of the matter, and ultimately, the greater the content they produce.
In the end, this is what helps a blog stand out. To be known for something – that one thing it does better than anyone else. Tools can help you generate ideas, but the best ones will still come from your own deep understanding of a topic and a unique take on it.
Final Thoughts on Business Blogging
Using the right blogging tools, combined with the five blogging tips above, should help you and your business blog stand out from the crowd and get an audience of your own.