Before we start with Digital Marketing Jobs, let us first know what Marketing is? Marketing is an essential part of any business. It is a process of sharing, communicating, delivering services or products to customers. If the marketing of any business is weak, then it is hard for the company to sustain no matter how much they have invested in it.
Marketing is a way of promoting your business to inform others about your product and services. Through this method, you ask people to buy your product or avail of your services. There are seven (07) principles of Marketing like product, price, promotion, place, packaging, positioning and people. Any marketing campaign is imperfect without fulfilling all the seven principles.
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What is Digital Marketing?
Digital marketing is a process of promoting your business through digital channels. There are ten (10) main channels of Digital Marketing.
- Social Media Marketing – FB, Instagram, Youtube, TikTok, Linkedin & several others.
- Search Engine Optimization (SEO) – Google, Bing, Yahoo.
- Search Engine Marketing (SEM) – Google Ads, Bing Ads, Yahoo.
- Content Marketing – Blogging, videos, infographics.
- PPC Advertising – Pay Per Click Advertising Networks
- Native Advertising – Taboola, Outbrain etc
- Email Marketing – Sending Marketing Email to Your Opt-in Subscribers.
- Mobile Marketing – Marketing Through Apps, WhatsApp, SMS
- Push Notification
- Affiliate Marketing
Do you know Radio and Television are also part of Digital Marketing? Because the technology we are using today in advertising on these mediums is also a part of Digital Marketing.
Why is Digital Marketing Better Than Traditional Marketing?
We all are very well aware of Traditional Marketing Channels like Newspaper, TV, Radio, Magazines, where small and large business organizations are investing a considerable amount every year. From the past few years, the growth in Traditional Marketing has stopped increasing, whereas Companies have started to invest more in Digital Marketing instead of Traditional Marketing. Some of the reasons behind the downfall of Traditional marketing and rise in Digital Marketing include:
- Data Analysis
- Global Exposure
- Brand Development
- Sharing is Easy & Quick
Objectives of Digital Marketing
- Increasing sales and reducing the cost to acquire a customer.
- Brand building and online reputation management
- Keeping on targeting and acquiring new potential leads.
- Keeping customers engaged & getting repeated customers
Difference Between Marketing and Sales
People generally consider the two terms Marketing and Sales as same. Let us clear the misconception; Marketing will give you a ‘Lead’. Whatever you’re trying to do; whether you’re trying to sell, convincing someone, or influence someone through your idea is Marketing whereas, conversions of that lead is called ‘Sales’. The primary source of Marketing these days is Social Channels like Facebook, Twitter, Instagram, Linkedin, Pinterest. The job role of a marketeer is to build the potential interest of the audience by applying the formula of KLT:
- K = Know
- L = Like
- T = Trust
Digital Marketing Jobs
Suppose you’re fresh and willing to pursue your career in the field of Digital Marketing or you’re interested in starting a digital marketing internship program or seeking to entry-level marketing jobs. In that case, you can apply for the following posts.
- SEO Executive
- SEM Expert
- Blog Editor
- SMO Executive
- Data Analyst
- Conversion Rate Optimizer
- Growth Hacker
A marketeer can join an organization as an employee or can either work from home as a freelancer. Several organizations offer marketing internship programs too, and if you’re a fresh candidate with zero knowledge of marketing, then, you can join these programs as a marketing intern. Although the salary package would be lesser than expected since you’re a fresh candidate, your target should be Learning not Earning. Once you have learned marketing skills and have groomed yourself in the field of Digital Marketing, then you can even start your own Digital Marketing Agency or can join a marketing firm. Search for Digital Marketing Jobs near me in any job portal online, and you’ll find multiple job vacancies for Digital Marketeers.
Types of People in Digital Marketing
- There are three (03) types of Digital Marketeers:
- Digital Marketing Executive
- Digital Marketing Expert
- Pro Digital Marketers
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See what Mr.Neil Patel has to say:
That all folks!
So, this was a short informative post regarding Marketing and how can one make tons of cash via Digital Marketing jobs for fresh candidates and students so they can pursue their career in the arena of Digital Marketing.