Creating eyelash boxes is a thrilling yet challenging journey. You embark on this voyage with nothing but an idea, which then takes shape through sketching and ends up in your hands in its actual form.
This shows that the world of an eyelash packaging box manufacturer is a combination of vision and pragmatism, with a pinch of creativity and technical skills.
Too often, packaging manufacturers are tasked to put together creativity and logic. This requires them to have extensive knowledge and experience together with enviable technical skills. And of course, one also needs good project management skills to deliver a dream packaging solution.
That said, what are the key things product manufacturers and packaging companies should focus on in 2021?
Let’s analyze these four essential tips for wholesale custom eyelash packaging box manufacturers or cosmetic brands to consider.
- Create Something Functional
As a brand or packaging manufacturer, your aim should be to craft something functional. At times, functionality comes at the expense of features.
It’s relatively easier to get bogged down with a plethora of details. However, there are times when you are just required to craft something that works as your customers aren’t looking for an innovative and multi-functional eyelash packaging box.
A general rule of thumb for packaging design suggests the more features an encasing has, the less intuitive it will become. Well, let’s put it like this — sometimes all you need is a simple screwdriver instead of a swiss-army knife.
Similarly, it’s vital to consider what’s trending and what’s not within the scope of what you are trying to create. For example, if you are devising a smartphone design, it would be a terrific idea to be aware of the critical rules of wearable design.
- Your Eyelash Boxes Should Be Useful
As an eyelash manufacturer, your packaging design needs to be useful. After all, a utility is something that should be the number one priority for you. One of the defining factors is that as a manufacturer, you need to apply this rule to every aspect of the wholesale custom eyelash packaging box design and not just the product.
Mind you, every aspect of your eyelash box design must serve a specific purpose. It should have a point to it. If you are unable to figure one out, it would be best to consider if the particular element should be added to the design or not.
- Maintain the Focus
Your eyelash boxes’ prime goal is to result in something that will sway the onlookers to make the purchase. Simply put, you need to accept that your cosmetic product will face some serious competition.
It’s pretty rare for a packaging solution to be a jack of all the trades. Instead, it’s best to focus on a practical element, and if you want to do it right, you must shift your focus to a single, particular aspect.
Once you are able to achieve that, try presenting it in the best possible way to sate your target customers.
- Keep the Thought Process Simple
Both manufacturers and bespoke packaging companies should not try to complicate the development process overly. Try to think straight.
Your main goal should be to ensure an ideal fit between the eyelash boxes’ functionality and its design. Thus, each of your boxes should be highly effective and simple. Else, you won’t be able to realize your dream packaging.
You can attain this goal by working in conjunction with your packaging partner. This way, you can gain control of how the simplicity of your wholesale eyelash boxes fits the overall goals of your product.