In the last year, Pinterest brought to one of my blogs almost half a million sessions according to my Google Analytics. That’s 93% of all my social media traffic.
So, if you are still doubting if it’s worth investing your time and effort into Pinterest or maybe you should focus on Facebook, Instagram or other platforms, well, keep thinking my friend. In the meantime, folks like me will leverage all the free Pinterest traffic that is left for us out of your generosity
But seriously, let’s talk about Pinterest and how you can use it to consistently drive free traffic to your website this year. I’ll talk about the industries, types of businesses and niches that work particularly well on Pinterest.
I will focus on things that work well on Pinterest right now, not 3 years ago. That’s important because things do change over time, maybe not fundamentally however many little things in how we are using Pinterest this year are changing because the platform is adjusting to what their audience wants and likes.
My goal is to help 1 million human beings transition to online income streams like I did a few years back. If this sounds interesting to you, I don’t need to tell you which buttons to click, do I? J Ok, I assume you already clicked them, let’s dive into the steps you need to take to be successful on Pinterest. 1 Step. Understand if Pinterest will work for your industry or niche
If you ask me will Pinterest work for a brick and mortar business like a local coffee shop, not a global brand, however something that operates in one city for example – I’ll be the first one to tell you Pinterest is not going to work for you great. Or if you want to promote products targeting men only, it’s not the best fit for this platform because the majority of Pinterest’s audience are still women. Or if you have a website in Hungarian and want to drive traffic from Pinterest, don’t get me wrong, however your audience will be very limited.
And Hungarian is just an example, it could be German or Hindi. You can try various Pinterest board ideas however you need to understand that your numbers will never get to the same levels as your competitors have with their sites in English targeting US-based audiences on Pinterest. This platform is most popular in the US. So, maybe in case of a blog or eCommerce site in Hungarian it is best to focus on Google for traffic.
Speaking of eCommerce, I just wanted to mention here as well that Pinterest works very, very well for eCommerce businesses nowadays. So well that some bloggers are even getting upset that Pinterest is giving so much space to eCommerce stores and sending them so much traffic.
Now as for the niches, you can look it up for yourself. Once you have a business account on Pinterest, you will get the same data in your account. I will talk about creating a business account in a few moments, however for now bear with me and I will show you which niches do really well on Pinterest.
So, do you want to check which niches are popular on Pinterest? Just look into Pinterest Analytics – click on Audience Insights, then choose All Pinterest Users and you will find the top categories are Art, Home Décor, DIY and Arts, Entertainment, Design, Women’s Fashion and so on.
Once you evaluated whether or not Pinterest is a good fit for your business, the next step is to actually create a business account. I’ve got this question a few times – is it really necessary to use a business account? Can I keep my personal account and create pins linked to my website? The short answer is no, you should not use a personal account to attract traffic to any website because that would be a violation of Pinterest’s
Terms of Service and you could get your personal account suspended for this. This could happen not on day one or day 45 of running your account. I don’t know when it could happen however the longer you run your account that way, the worse you would feel about getting it suspended.
Over time, you will have lots of pins created and a lot of time and effort wasted. The second reason to use a business account is because it will allow you to verify your website and Pinterest gives priority distribution to pins linked to verified domain names.
Your Pinterest account will consist of boards and each board is a collection of pins around the same topic. When you think about your boards, they should have keywords relevant to your niche in the titles and descriptions of the boards. How I would go about creating boards is always based on what you are covering on your website and the categories of content or products that you have on the site.
Let’s take as a Pinterest board example, the Home décor niche. If you plan on creating content around various home decor styles like bohemian style, farmhouse style, minimalism and so on. Or you might have categories on your site based on the different spaces in a house like living room décor, kitchen décor, bathrooms décor and so on.
Your board titles should be relevant to what you have or plan to add to your website. Ideally, you should create your boards a few months in advance, and start saving to them popular pins from other accounts, relevant to the focus keyword in the board title.