Shopify and Shopify Plus are excellent platforms dedicated to the needs of eCommerce merchants. Whereas platforms like WordPress are content-driven, Shopify is designed to create a user-friendly online store where products and categories can be neatly arranged and a variety of payments can be accepted. Shopify also has great customer service and support, excellent security, and nearly unlimited uptime.
However, the platform itself can only take you so far. Google doesn’t care what platform your business is built on; it only cares about what is on your website and how users interact with it. Here are some signs you might need to invest in Shopify SEO services.
- Your rankings are stagnant
If you just can’t get your website off the ground and attract new customers, it may be a sign that you’re either doing something wrong or you need to optimize your online presence to attract new traffic. This is more concerning if your website has been around for a few years. If, at the end of that time, you have garnered some traffic and sales but rankings are stagnant, then there is almost certainly more you can do. Search engine optimization may well be the answer.
- You’ve invested in PPC, but traffic flags after campaigns end
PPC, or pay-per-click advertising, is great for generating short term boosts in traffic figures to an online store. Some businesses use a combination of PPC and SEO in order to create long term gains for their online businesses.
However, if you have invested in PPC but your traffic figures drop off shortly after ending campaigns or switching to different keywords and search terms, it might be a sign that you’re not doing enough to optimize your website.
- You aren’t sure how to tinker with your site structure to make improvements
Much of an SEO campaign will deal in onsite optimization, which will entail making changes to structured data and mere data like title tags, meta descriptions and other ranking factors. In addition, it will involve infusing your product pages, collection pages and category pages. It will also involve the product of keyword rich, user-experience optimized content such as blog posts to ensure that your Shopify site is crawled and indexed favorably.
If you don’t know how to do all of that, it’s time to work with a Shopify SEO expert.
- Traffic to your website is low
- Not enough of your traffic is made of new users
Even if traffic isn’t suffering, if your organic traffic is low and most users are returning, it’s probably only a matter of time before that peters out. It depends on what you sell, as well, but this is a big sign that you might need the help of SEO to bring in new traffic.
- You aren’t sure how to implement a successful linking strategy
A linking strategy which consists of internal and inbound links is critical to building your authority and improving your rankings for different keywords and search terms. Creating a successful internal linking strategy is not quite that difficult, but it’s harder to generate backlinks to your website.
In short, hitting on all of these points is a big tip-off that it’s time to call up the Shopify SEO experts at 1DigitalⓇ Agency. 1DigitalⓇ’s team of professionals has successfully planned and implemented SEO strategies for a number of Shopify and Shopify Plus clients in a wide range of industries. Most importantly, it doesn’t matter whether you’re on Shopify or not – they’ve done the same for BigCommerce, WordPress, Magento, Volusion and even other platforms. Call them today at 888-862-8269 or by email at firstname.lastname@example.org.