What benefit can a QR code reader bring to Your business?

The QR Code Reader is a new Android application in the open source project ZXing, which enables an Android smartphone with built-in imaging hardware to scan various 2-D or barcode patterns and retrieve the relevant data stored. This technology is a response to the high demand for improved user experience and increased interactivity on mobile devices and netbooks. QR code scanning is now faster, more convenient, and more effective.