What Does Aida Stand For?

What Does AIDA Stand For: The Art Of Writing Attention-grabbing Headlines

We explain the AIDA framework and how it can really help you write headlines that grab a readers attention and encourage them to read.

We explain the AIDA framework and how it can really help you write headlines that grab a readers attention and encourage them to read.

What is AIDA?

Most headlines are boring and repetitive, rather than delivering all the benefits of engaging the reader with a gripping or exciting headline. It is actually not that difficult to change a headline from boring to captivating, but it requires you to embrace your creative side and recognize what differentiates the headlines that really get the attention of the reader and the ones that don’t.

AIDA is a framework developed by communications consultants Craig Fuller and David Michael to help writers recognize the tell-tale signs of boring headlines and then to come up with captivating headlines that will make the reader want to read the rest of the article.

What does AIDA stand for The 4 parts of AIDA are: A The essence of the headline is what’s in the first line.


A dramatic headline is designed to capture the readers attention and start their brain spinning through other text and links until they give the headline the right kind of thought. You do this by creating the headline at the top of your page, and then incrementally developing the text inside the headline to ensure that the entire message gets across.

Avoid: Not-so-short headlines A headline with too much content attached to it is likely to confuse the reader. The text in your headline must be simple and easy to read, so that it’s the first thing that your reader will read. Don’t spend too much time trying to create a headline that says more than it does. Consider: Aha! headlines Aha!


Attention Drive AIDA vs The Nielsen Framework Now you’re ready to see how you can apply the AIDA framework to your headlines in real-time to provide all the required elements for a good headline. The AIDA framework is easy to use and makes the headline-writing process much faster and easy to remember.

The AIDA framework works in the same way as the Nielsen framework: The headline is the combination of three parts: It should: Use three words or fewer Use two terms in the headline While making these steps, it’s important to keep in mind that the words in your headline must start with an A, you can’t add extra words, but just add as much as you can into your headline.


We’ve all felt this one. We’re the type of person that loves having a desire to do something in our lives. That sense of desire to do something, whether it’s travel the world or explore a new hobby is very powerful. Yet, how do we build and express our desire? This is where the question of “what” becomes a very important part of the AIDA framework. Where do you see yourself in the next year?

Where do you dream about going? Where do you want to be in the next three months? Why are you excited about what you’re doing? The answers to these questions will paint a picture of your desire. Keep in mind that this information will often change.

You may find yourself having new goals in the next year, and you will have to adapt how you express your desire.


Designed to teach you how to increase attention in an easily digestible way. What Does It Stand For: Attention Click To Tweet Action Think of the word attention as the opposite of procrastination. How about we apply this idea to your writing? Action

Rather than procrastinating on what you’re supposed to be doing, just do the action. Outcome What outcome are you trying to achieve? What Does AIDA Stand For: Expectations Click To Tweet Outcome Intention What are you hoping to achieve?

What Does AIDA Stand For: Objectives Click To Tweet Objectives Objectives What is your goal? Outcome Outcome Action What are you actually doing?


People read headlines all the time. They trust headlines that promise them big ideas and encourage them to read more. Thinking about headlines as chunks of text that you can shape to match the message you want to convey will help you get better at creating headlines that will keep readers engaged for longer.

Readers won’t take time to read a dull headline, they want to be hooked. Now you know what does AIDA stand for. There is so much great advice and inspiration out there for writers, so let us know which tips, tricks and resources you use, and why, in the comments.

Avatar Of Paul Austin

Paul Austin

Paul is a writer living in the Great Lakes Region. He dabbles in research of historical events, places, and people on his website at Michigan4You. When he isn't under a deadline, you can find him on the beach with a good book and a cold beer.

View all posts by Paul Austin →
Acronym Definition & Examples ✅