Writing guest posts is one of the best ways to build your audience and get in front of new readers. If you are unfamiliar with guest posting, it’s where you write an article, blog post, or review for another website about a topic related to your niche. This article will teach you how to write guest posts correctly for a targeted North American readership that will help grow your business and increase valuable US traffic to your site!
Keep Your Post Short
Use concise language. Although there is no ideal length, a well-written phrase should include about 15-20 words. More people will grasp your material if you use short, uncomplicated sentences rather than long ones longer than 20 words.
Short paragraphs are best. Per paragraph, don’t use more than five sentences. Most paragraphs in academic writing have at least three sentences, but rarely more than ten.
Use simple, concise language. The majority of well-known novels are written at a 7th-grade reading level, claims George Klare, a prominent researcher and author on the subject of readability.
Writing Guest Posts That Is Easy To Read
Write a post that is easy to read. When drafting your guest post, try to keep the following in mind:
- Short and sweet. Use short sentences and paragraphs.
- Use bullet points instead of long paragraphs when possible; lists are also great for this purpose! If you have more than three points, consider breaking them up into another list with subheadings if you want to emphasize them further (and make it easier on your readers).
- Try using bold text or italics when describing critical parts of an article or section of a book, rather than simply putting them in all caps (this can get tiring on the eyes).
- Using headings like H1 tags (Heading Title) will help guide readers through the article by giving each new point its header—this makes it easier for people searching through the page’s contents, too, since they’ll know exactly where they are, whether they’re skimming through quickly or want precise details about certain things without having to search elsewhere (it’s also helpful if someone decides not to finish reading right away).
- White space between paragraphs helps create a visual separation between ideas which helps keep readers focused while reading and makes things easier on our eyes too!
Write In The Active Voice
Writing in an active voice is one of the best ways to boost your writing’s readability and persuasion. The active voice is more engaging, as it expresses action rather than just describing it. When you write with an active voice, you use verbs instead of nouns, which makes sentences shorter and more potent by showing what someone or something does. An example: “The dog bites the man” versus “The man is bitten by the dog.”
It’s important to note that there are times when you can use both an active and passive verb within a sentence—for example, saying “My uncle built this house for us” instead of “This house was built by my uncle.”
While we are on the topic of verbs, here are some other tips on how you can improve yours:
Tailor Your Writing To Your Reader
To write a successful guest post, you need to tailor your writing to your audience. This means that you need to consider who you are writing for and what they want from your content.
Who are you writing for?
- Are they a company or agency looking for help with their marketing strategy?
- Are they an individual who is interested in learning more about the industry?
- What kind of information can help them achieve their goals and meet their expectations?
Once you have this figured out, consider what kind of content will be most beneficial for them: Is it something educational or entertaining? Will it help them decide if investing in this type of service makes sense? Finally, ensure that whatever piece of content you create will keep them engaged until the very end by asking yourself these questions throughout each part of the process (i.e., before starting the first draft).
Use The American Spelling Of Certain Words
English can be a confusing language, even for those to natively speak it. However, nothing will turn off readers in the United States, like using Canadian or British spellings of common words. Use “color” instead of “colour” or “tire” not “tyre.” The best practice is to use a spelling and grammar checker like Grammarly.
Be Emotional And Engaging
This is an easy one. Use emotion. The power of emotion is well documented, and we can all agree that it’s a critical element of any piece of writing. So as you write your guest post, use words that evoke emotion in your readers – whether that be excitement, anger, or sadness – you’ll find they’ll be more inclined to engage with the piece and share it with others if they’re feeling an emotional connection to what they’re reading.
Write for Attention, Interest, Desire, Action
Writing for attention, interest, desire, and action (AIDA) is a popular sales technique that helps you create effective marketing content. It’s a formula for crafting any copy that aims to get people to take action and complete an important task.
Close With a Call to Action
As you can see, there’s a lot more to writing a sales post than simply plugging in your product. For example, if you’re selling a fitness app and want to get people to sign up for your email list, make sure that you have an easy way for them to do so. This can be as simple as having an opt-in box at the end of the post or something elaborate like an entire pop-up form (but make sure they don’t have to sign up twice).
However, knowing how many steps there are in the sales funnel is essential because it will help you decide what kind of call-to-action should go where and when. A good rule of thumb is: If someone reads one article on your blog about weight loss, they might not know what else exists on this topic or how many articles exist about it. But if they read three articles over time and then click through each time—they will start seeing other related articles show up in their feed which gives them more opportunities for conversion at each stage along their journey with us!
Writing Guest Posts Is Important For You And The Host Site
Guest posting is a great way to build your brand, authority, and reputation because it helps you to connect with new people that might not already be familiar with you. It also provides an opportunity for you to share more information about your business and/or products than would be possible in the confines of one blog post on your site.
If you want to get into guest posting, two crucial things need to happen: You first need a good idea of what sort of content will work well on the host site. Then secondly, how exactly do we ensure this works for everyone involved?
Final Thoughts on Writing Guest Posts
So, there you have it: eight tips on how to write guest posts that will get your content noticed by the North American market. The next step is to take action! Start with one of these tips and see what happens. I hope you found this article helpful in your quest for more traffic and leads from guest posting.