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How to Build a Social Media Following From Scratch

What could be more challenging, you may ask, starting your social media marketing journey with zero followers, zero posts, and perhaps zero experience? What could be more difficult, you may ask?

Aside from the challenges associated with growing a virgin social media account, you have the advantage of building a solid foundation and keeping things in perspective, as you vibe with the best sets of followers that will help you reach your defined goals.

In this article, we’re going to look at some of the things you should consider when building your social media presence from the ground up, to get as many benefits as possible.


Without further ado, let’s get straight to it.

Start With the Right Type of Account

Right before you sign up for an account on any social media platform, you’d want, familiarize yourself with the types of accounts users can create and which account will give you the best privileges for growing.

Typically, social media accounts are divided into personal and business accounts, and as their names imply, they serve personal and business purposes, respectively.

If you’re a business, you’ll do better with a business or enterprise account as most social media platforms provide more than basic tools that guarantee advanced insights and content management systems that help you better understand your audiences’ behaviour and your performance.

On some platforms, Your profile needs may be aligned to business accounts. If you mistake creating the wrong account type and find you need a change, you don’t have to worry about creating a new one because most of the social networks have made the process seamless and easy.

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If you’re on Instagram or Pinterest, you can switch to a different kind of account right within your profile settings, and it’s a pretty similar procedure in other places.

Optimize Your Profile

Your profile gives your prospects early impressions and has the potential to convince people to follow you or do something different. Ensure that it is optimized to give your brand a clear definition and tells users the basics they need to know about you.

Additionally, your profile can provide you with additional visibility through relevant searches, and if you include keywords and hashtags, that would be a plus.

So, make sure every field in your profile is filled out, and to make it visually attractive, you may add certain elements such as emojis, especially if you use Instagram likes. Your username also has a key role to play. You can make it contain keywords or take the form of your brand.

Content is King

Social media marketing goes hand in hand with content marketing; users justify you according to the type of content you publish. If your content is of low quality, the chances are that your growth would be low, but with interesting content, you are sure to reach a higher level of growth.

Some of the factors you should keep in mind when developing content that would gain you more following and engagement include content that:

  • Visually appealing
  • Kick start conversations
  • Solve specific problem
  • Provide value
  • Seem relevant
  • Contain elements of fun
  • Triggers, emotion etc.

Several factors to consider in delivering quality content for better outreach and growth, but those listed above are among the most crucial.

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Create a Content Plan

Even with the best content, you should plan to serve your audiences with it, keeping in mind better publicity and conversion. In light of this, you have to consider when to post and at what frequency you should post and be consistent with it.

For when to post, you should keep an eye on your peak times; when most of your audiences are likely to be found online, or when they are most likely to interact with your content.

Since you are starting from scratch, you may want to start by adopting the best time to post like in the morning when people are likely out of their beds and looking to switch on their phones before starting the activities of the day, and later in the afternoon when they are likely of their working desks for a break or to catch free air, and in the evening when they are at home and perhaps online to fuel their social lives.

There are also peak days, which go from Tuesday through Friday and also on Saturdays. You can follow this pattern, and in a few months, your analytics should be able to show you the exact time when your audiences are most actively engaging with your content, then you can adjust.

You need also to be consistent with your content plan.

Get Promoted

Over time, your need for a further push will grow, and you will consider adding to your strategies more means to reach a wider audience. At this point, there are many things you can do, including hiring influencers, paying for sponsored Ads, or buying Instagram followers Australia or elsewhere and on your respective platform.

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If you have a blog, email list, or another channel from which you can promote your social handle, this will be another excellent idea.

Wrapping Up

It would be best to focus on the most growth on social media as you start: engagement, growing your followers base, and eventually getting conversions.

There’s no limit to the number of ways you can promote your content and give yourself a boost by leveraging inorganic means, including buying Instagram followers Australia with other platforms and engagement drivers. You need to ensure the ways you’re leveraging for your growth are self-sustaining and also qualitative.

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